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Cost Per Impression is a phrase often used in online advertising and marketing related to web traffic. It is used for measuring the worth and cost of a specific e-marketing campaign. This technique is applied with web banners, text links, e-mail spam, and opt-in e-mail advertising. (Although opt-in e-mail advertising is more commonly charged on a CPA basis.)

Author: Bill Gerba on 2006-07-04 00:11:41

While many in our industry were focusing on of retail media measurement during these past few weeks, Google was busy thinking about how to measure media effectiveness as they deployed a new pay-per-action / cost-per-acquisition advertising experiment. Since we're frequently forced to use measurements of reach and recall as a proxy for ad effectiveness (since that's often all that we have), it would seem like the search giant's experiment could be a more accurate and direct way of calculating ROI for a particular message or campaign, which is really what we need to be looking at, in my opinion.

A Couple of Chicks surveys over 250 hospitality industry professionals to create a first look at benchmarking tourism marketing and search web trends for 2007.

Are you not quite sure if your website has been properly optimized, or disappointed in your Pay per click results? Have you just found out the depressing news your online marketing budget for next year will be capped at around a 5% increase? Worse yet, have you been told you will not be given any more money to market online in 2007? If this sounds familiar don’t despair as unfortunately you are not alone!

According to travel research giant PhoCusWright Inc., the total world travel market opportunity in 2005 was estimated to be around $900B, and with expectations that online travel bookings will grow at about four times the rate of the total travel market through 2007. It seems that the tourism industry is starting to show signs that they are aware – but not yet convinced that this trend should be reflected in their online marketing spending.

Maya Roney, 06.09.06, 12:46 PM ET
RBC Capital Markets maintained an "outperform" rating on Google in light of the impending launch of the company's online payment system, currently known as "GBuy."

Consumers using GBuy, which is set for release on June 28, will be taken off the merchant's site to complete the payment. This will enable Google (nasdaq: GOOG - news - people ) to capture e-commerce transaction data, driving more precise targeting in future searches.

6/29/2006 02:58:00 AM
Posted by Benjamin Ling, Product Lead, and Louis Perrochon, Engineering Director
We've heard time and again from users: "I find great stores through Google search, but every time I try to buy from an online store, I have to re-enter the same billing, shipping, and credit card information. There are too many steps. Why can't it be as fast as a Google search?" This motivated us to improve the online purchase process, and so today we're announcing Google Checkout, a checkout option that makes buying across the web fast and easy.

By Aaron Turpen of The Online Auction Academy
There are a lot of things that businesses need to spend money on just to keep running from day to day. There is no such thing as an expense-less business. All businesses have to spend money on something: be it payroll, shipping, packaging, Internet access, etc.

With a little imagination, however, the entrepreneur can lower these costs or even remove them altogether! The basic ways of lowering expenses fall into three categories: barter, negotiation, and research.

by Scott F. Geld
http://www.MarketingBlaster.com

By Jack Elmy
If you are considering launching a website for your business or entering the lucrative world of e-commerce by starting an online business, there are a few things you need to keep in mind in order to assure your web site’s success. Without taking the time to understand how the Internet and search engines work you will certainly guarantee that no one will see your site. The Internet is a whole new ball game when it comes to marketing. Invest a few minutes in making your website a success by browsing through the tips listed in the Internet marketing guide below.

by Joel Walsh
Business website owners who buy online advertising often get frustrated when most of their expensive traffic leaves as soon as it arrives--i.e, it "bounces."

Why does traffic from online advertising bounce? Think about it: you've done the same thing many times. You've searched on a search engine, clicked on a result, then left that page less than ten seconds after you arrived. You did that again and again until you found what you were looking for. You might easily have left a trail of bounces on the server logs of a dozen websites, for a dozen website owners to worry over.